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| Site Map | Saltwater Reels | Saltwater Rods | Rod and Reel Combos | Saltwater Lures | Line / Leaders | Terminal Tackle | Accessories | Customer Support |
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About Our Reader Average age: - 43 years old Male population: - 94% Married: - 82% Average annual household income: - $57,375 Owns a personal computer - 97% Educational status (highest achieved): Graduated high school - 33% Attended college - 22% Graduated college - 45% Man’s Best Friend Readers who own dogs - 96% Average number of dogs owned - 2.7 Readers who plan on purchasing a dog in the next 12 months - 26.5% Readers who plan to breed in the next 12 months - 31% Active Participants AKC Field Trial - 13% UKC Field Trial - 11% AKC Hunting Test - 16% Hunting Pleasure Average number of days spent hunting per year - 32 Average number of days spent out-of-state hunting per year - 8 Average number of hunts on a preserve per year - 5 Average annual cost associated with hunting - $4,650 Upland hunter only - 14% Waterfowl hunter only - 7% Upland and waterfowl hunter - 79% Types of birds hunted (multiples): Grouse - 63% Woodcock - 67% Pheasant - 94% Waterfowl - 42% Dog Care Average annual cost associated with dog food - $474 Average annual cost associated with dog care - $253 Dogs are housed: Inside - 23% Outside - 41% Both inside and outside - 35% Training Readers who use professional trainers - 32% Readers who train alone - 59% Readers who train with a club - 41% Average amount of time you spend training your dog per year - 209 hours Training equipment currently owned: How-To Training Books - 79% Instructional Training Videos - 32% Plastic/Canvas Training Dummies - 67% Electronic Bird/Dummy Launcher - 15% Training Check Cord - 61% Electronic Training Collar - 36% Plan to purchase training equipment in the upcoming year - 49% Average annual cost associated with training equipment - $145 Outdoor Gear Plan to purchase the following outdoor gear in the upcoming year: Hunting Boots - 51% Hunting Trousers/Shirts - 43% Hunting Coat/Vest - 34% Hunting Decoys - 21% Hunting Calls - 23% Average annual cost associated with outdoor gear - $378 Use the following stores to purchase outdoor-related products: Mail Order - 72% Sporting Goods Store - 78% Discount Store - 49% Specialty Store - 36% Firearms and Ammunition Average number of firearms currently owned - 3.5 Type of firearm(s) owned: Shotgun - 96% Handgun - 59% Small Game Rifle - 67% Big Game Rifle - 63% Black Powder Gun - 19% Blank/Training Gun - 39% Air Rifle/BB/Pellet Gun - 49% Plan to purchase a shotgun in the upcoming year - 32% Plan to purchase shotgun shells in the upcoming year - 86% Plan to purchase other ammunition in the upcoming year - 46% Reload ammunition - 53% Average annual cost associated with firearms and ammunition - $279 |
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